Online casino 888.com signed a multi-million sponsorship agreement with Middlesborough, an English Premiership football club, for the next 3 years. According to Onlinecasinonews.com, the deal is to promote 888.com logo displayed on Carling Cup Champions’ shirts, as sportsmen will enter Europe for the first time in their history.
“We are delighted to be Middlesbrough’s main sponsor. We see Middlesbrough as an ambitious team with a great future and are proud to be sponsoring a club with such a clear vision. An exciting season lies ahead for Middlesbrough and 888.com – starting the season as Carling Cup Champions and venturing in to Europe for the first time. We will be offering a number of initiatives to Middlesbrough’s over-18 supporters to promote online gaming and entertainment to the fan base,” Matt Robinson of 888.com commented.
Boro’s commercial manager Graham Fordy added: “The deal brings together two very ambitious companies. 888.com are already clear leaders in their marketplace and are looking to cement that position through their involvement with Middlesbrough FC. We are determined to establish ourselves in the top half of the world’s most challenging league. The deal is not purely based on media awareness but very much on the success of both brands. ”
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